Work Experience
Senior Editorial & Copywriting Consultant | Sept. 2022 – Present
• Served as Managing Editor at Equinox from 2023 - 2025; led editorial operations on the EQX+ app, oversaw content strategy, cross-functional alignment, and contributor workflows; unique article views increased by 23% YOY under leadership
• Stepped in as acting Editorial Director at Sunday Riley from Oct ‘22 - Mar ‘23: owned editorial calendar, editorial systems, and cross-team narrative execution for all verticals (Beauty, Wellness, and Lifestyle)
• Copywrite for brands such as Huel, Bulletproof, RYZE Superfoods, Glow Recipe, JLo Beauty, and Love Wellness, providing copy for growth and retention emails, blog posts, paid social ads, print assets, in-store signage, press releases, and overall brand messaging
• Pitched and wrote long-form features for Food & Wine, Well + Good, Travel + Leisure, Glamour.com, and Mic.com, among other publications
• Led consultations with the editorial leads at Olipop and Lean Cuisine, who were looking for guidance on digital content strategy
• Founded Latina empowerment blog, Viva La Mujer (vivalamujer.me), which features interviews with inspiring Latinas of all professional and cultural backgrounds
Tracy Anderson Method | Editorial Director | Nov. 2021 – Sept. 2022
• Directed quarterly magazine production and led editorial team, shaping editorial tone and brand storytelling across print, digital, and newsletters
• Drove editorial strategy for tracyanderson.com and The Edit blog, improving engagement and brand cohesion
• Spearheaded the creation of the brand’s first-ever retail and magazine-specific newsletters, increasing the overall click-through rate by 12% in 2022
• Worked cross-functionally with the creative, retail, and performance marketing teams to optimize the TAM customer journey (subscriber and non-subscriber)
Vital Proteins | Senior Editorial Manager | Sept. 2018 – Nov. 2021
• Owned editorial content for the blog, managing 12 writers and developing SEO & conversion-oriented content
• Implemented new content strategy and increased blog sessions by 51% within 4 months of starting at the company
• Implemented a revamped content strategy: blog sessions +51% within 4 months
• Surpassed YOY organic growth goal in 2020 by 6% (80% of organic traffic comes from Lively)
• Created bi-weekly newsletter (CTR +9%), and secured first-page rankings for key SEO content
• Spearheaded content partnerships (20+ brands such as Whole30 and Health-Ade) to expand reach and narrative authority
• Led the creation of all B2C messaging, including copy for campaigns, DTC, product launches, brand marketing and email marketing
• Collaborated with UI/UX designers on optimizing the customer journey in the digital space, including the Vital Proteins app, Community forum, and special landing pages
People.com | Associate Editor | Feb. 2017 – Aug. 2018
•Curated, wrote, and edited Star Tracks, People.com’s highest-performing gallery, twice per day
•Brainstormed and assigned roundups and features based on breaking news and trending topics
•Compiled, created, and scheduled content in conjunction with big events and holidays like Mother’s Day, PEOPLE’s Sexiest Man Alive, etc.
•Served as Specials Director for three months during the respective editor’s maternity leave; became team lead during award show season
•Interviewed and wrote daily for the site and print magazine
•Spearheaded the creation of People.com’s first-ever e-commerce wellness franchise
•Represented People.com in a BBC Radio 1 interview, all about Drake and Rihanna’s on-again, off-again relationship
People.com | Writer-Reporter | June 2015 – Feb. 2017
•Wrote 5 daily articles and galleries for the Food, Celebrity, Movies, and Babies sections
•Brainstormed and wrote content for PEOPLE’s Snapchat
•Interviewed celebrities, like Zoë Saldana and Laverne Cox, on the red carpet and one-on-one
InStyle.com | Editorial Assistant | Aug. 2013 – June 2015
•Coordinated content and social partnerships with MSN, Yahoo, POPSUGAR, StyleCaster, StyleBistro, Wetpaint, Huffington Post, PureWow, Food52, Levo League, and Who What Wear
•Assigned, wrote, and edited an average of 10 articles per week
•Wrote and edited Lunchtime Links, the daily link roundup covering trending topics and celebrity news
•Filled in for the assistant social media editor for two weeks; took over Facebook and Twitter accounts
Skills
Microsoft Office Suite, Google Apps Suite, Google Analytics, WordPress, Shopify, Basic HTML, SEO, Content Management Systems, InVision, Slack, Asana, ChatGPT (AI), Chicago Manual of Style, AP Style
Education
Hofstra University | BA, Journalism | Sept. 2009 – May 2013