Work Experience

Freelance Writing, Editing & Consulting | Sept. 2022 – Present

•Founded Latina empowerment blog, Viva La Mujer (vivalamujer.me), which features interviews with inspiring Latinas of all professional and cultural backgrounds

•Pitch and write articles for Food & Wine, Well + Good, Travel + Leisure, Glamour, Refinery29, and Mic, among other publications

•Filled in for the Editorial Director at Sunday Riley during her maternity leave in 2022/2023; assigned, edited, optimized, and wrote articles for all verticals (Beauty, Wellness, and Lifestyle)

•Copywrite for brands such as Hu, RYZE Superfoods, Prose, Glow Recipe, Cocokind, Youth to the People, JLo Beauty, Bulletproof, Huel, 8Greens, and Love Wellness, providing copy for emails, blogs, ads, press releases, campaign taglines, and overall brand messaging

•Led consultations with the editorial leads at Olipop and Lean Cuisine, who were looking for guidance on digital content strategy

Tracy Anderson Method | Editorial Director | Nov. 2021 – Sept. 2022

•Managed the production of Tracy Anderson Magazine, the brand’s quarterly magazine, as well as a team of writers and editors

•Served as copy lead and strategist for tracyanderson.com, The Edit blog, and email newsletters

Vital Proteins | Senior Editorial Manager | Sept. 2018 – Nov. 2021

•Oversaw editorial content on VP’s Lively blog, which included managing 12 writers and recipe developers

•Wrote and optimized blog content for SEO and conversion, securing first-page Google rankings for articles such as “What Is Collagen?” and “The Best Morning Workout”

•Implemented new content strategy and increased blog sessions by 51% within 4 months of starting at the company

•Created bi-weekly blog newsletter, increasing clickthrough rates from 5% to 14% in 2019

•Surpassed YOY organic growth goal in 2020 by 6% (80% of organic traffic comes from Lively)

•Increased share of traffic for fitness keywords, such as “pre workout for running” and “when to take bcaas,” from 0.4% to 5.33% in 2021

•Spearheaded content partnerships with 20+ brands, including Health-Ade, Whole30, and Thrive Global

•Led the creation of all B2C messaging, including copy for campaigns, DTC, product launches, brand marketing, and email marketing

•Collaborated with UI/UX designers on optimizing the customer journey in the digital space, including the Vital Proteins app, Community forum, and special landing pages

People.com | Associate Editor | Feb. 2017 – Aug. 2018

•Curated, wrote, and edited Star Tracks, People.com’s highest-performing gallery, twice per day

•Brainstormed and assigned roundups and features based on breaking news and trending topics

•Compiled, created, and scheduled content in conjunction with big events and holidays like Mother’s Day, PEOPLE’s Sexiest Man Alive, etc.

•Served as Specials Director for three months during the respective editor’s maternity leave; became team lead during award show season

•Interviewed and wrote daily for the site and print magazine

•Spearheaded the creation of People.com’s first-ever e-commerce wellness franchise

•Represented People.com in a BBC Radio 1 interview, all about Drake and Rihanna’s on-again, off-again relationship

People.com | Writer-Reporter | June 2015 – Feb. 2017

•Wrote 5 daily articles and galleries for the Food, Celebrity, Movies, and Babies sections

•Brainstormed and wrote content for PEOPLE’s Snapchat

•Interviewed celebrities, like Zoë Saldana and Laverne Cox, on the red carpet and one-on-one

InStyle.com | Editorial Assistant | Aug. 2013 – June 2015

•Coordinated content and social partnerships with MSN, Yahoo, POPSUGAR, StyleCaster, StyleBistro, Wetpaint, Huffington Post, PureWow, Food52, Levo League, and Who What Wear

•Assigned, wrote, and edited an average of 10 articles per week

•Wrote and edited Lunchtime Links, the daily link roundup covering trending topics and celebrity news

•Filled in for the assistant social media editor for two weeks; took over Facebook and Twitter accounts

Skills

Microsoft Office Suite, Google Apps Suite, Google Analytics, WordPress, Shopify, Basic HTML, SEO, Content Management Systems, InVision

Education

Hofstra University | BA, Journalism | Sept. 2009 – May 2013